August 4, 2020
TYO Inc. (hereafter, TYO) provided remote direction from Japan for videos filmed in overseas locations, and staff members within Japan finished production on the videos by conducting everything remotely, from planning meetings to editing videos, without traveling out of the country. As for the recent works, a promotional video "REBOOT" of La Fabrique Royale, an event and promotion agency in Paris, and “The Link” music video of Jordan Dennis, a hip hop artist in Melbourne, have launched.
Due to the global spread of COVID-19, it became necessary to conduct domestic filming-related duties, let alone overseas travel, through remote means. The video industry’s tendency to involve the “three Cs” (closed spaces, crowded places, and close-contact settings) became an impediment. Amidst the various challenges, TYO signed a medical advisory contract with a company that provides consulting services for COVID-19 countermeasures, and has resumed domestic filming while implementing safety measures under the supervision of medical experts. While keeping an eye on the post-coronavirus situation, we are facing a situation where we need to build a "new normal" for filming, in order to meet the needs of our clients for new video content production.
These days, as the digital transformation accelerates around the world amidst the COVID-19 pandemic, TYO has launched the "Remote World" project, which pursues the possibilities of direction and video production conducted remotely with overseas partners. TYO—which usually does many video shoots in overseas locations every year—has made it possible to conduct filming remotely, a highly challenging task because of the obstacles posed by distance, time differences and language barriers, based on communication with the network of overseas production coordinators that TYO has developed up to this point. We believe that through filming, the landscapes, the people, and the talents we encounter around the world, as well as the ideas of our co-creators and these experiences and expertise which accumulate skills, will become new assets, and that TYO will once again evolve by adapting to global changes. After France and Australia, we are moving forward with future preparations to be able to direct videos in the U.S. and Asia remotely from Japan.
Case 1. "REBOOT" PARIS X TOKYO Remote Directing Project
A promotional video set after the coronavirus, where free runners sprint through Paris at daybreak.
Please see TYO's news release for more details.
Case 2. JORDAN DENNIS “The Link” Music Video
A music video featuring dancers dancing in a world which uses the coronavirus pandemic as a metaphor.